http://player.vimeo.com/video/90905344
As e-books become an increasingly popular platform for consumers to engage with the publishing industry, piracy is also a continuing, rising concern. The piracy of e-books, known for being a ‘breeze’, can be reduced by a unique watermarking concept (Dixit, 2014). This model, known as Digimarc Guardian Watermarking, can embed an ‘imperceptible and traceable’ digital watermark into an e-book, creating a way for publishers to ‘track where their content is appearing online’, this allowing for the identification of the source (MarketWatch, 2014). With the introduction of an electronic watermark into digital publishing, will publishers manage to reduce levels of piracy from their market?
Digimarc’s ‘digital identifiers’ make piracy increasingly difficult because through each ‘transaction’ a watermark is created and then ‘embeds throughout the e-book’ (MarketWatch, 2014). Their hope is that through these imperceptible, additional steps in their digital process, publishers and authors’ content will be protected. Once a watermark is detected, all leaks of the product will be identified allowing publishers to ‘ensure authors are being properly compensated’, this improving their ‘digital supply chain’ (MarketWatch, 2014). With this added value to digital products, publishers hope to reduce piracy and uphold high standards of quality.
Digimarc recently announced that HarperCollins Publishers, ‘one of the largest publishers of consumer books in the world’, and LibreDigital, have implemented Digimarc Guardian Watermarking into their catalogue (ENPNewswire, 2014). Their hope, Chief Digital Officer, Chantal Restivo-Alessi states that ‘alongside the monitoring and takedown service’ their authors’ content will be safeguarded (ENPNewswire, 2014). With the inclusion of this practical safety net, HarperCollins’ catalogue will reduce its content piracy and hopefully trace the sources from which it is being copied.
With the ease of this service, Digimarc takes ‘just seconds’ and additionally ‘is invisible to the end customer’ (ENPNewswire, 2014). With the added ease to this process, optimistically other publishers will begin to implement this process into their digital strategy. As this service is ‘cloud-based’ it ensures publishers with an ‘easy to integrate API for most e-book formats’, this appealing to publishers making the watermark invisible to customers (Dixit, 2014).
Tyler Ruse, General Manager at LibreDigital stated that due to it being ‘cost-effective’ it can be ‘implemented quickly’ this allowing for a lack of interference for the ‘end-user reading experience’ (ENPNewswire, 2014). With this additional expansion onto publisher’s digital strategy, rights will be enforced and piracy rates will lower.
Watch their video to understand it further:
Digimarc’s ‘digital identifiers’ make piracy increasingly difficult because through each ‘transaction’ a watermark is created and then ‘embeds throughout the e-book’ (MarketWatch, 2014). Their hope is that through these imperceptible, additional steps in their digital process, publishers and authors’ content will be protected. Once a watermark is detected, all leaks of the product will be identified allowing publishers to ‘ensure authors are being properly compensated’, this improving their ‘digital supply chain’ (MarketWatch, 2014). With this added value to digital products, publishers hope to reduce piracy and uphold high standards of quality.
Digimarc recently announced that HarperCollins Publishers, ‘one of the largest publishers of consumer books in the world’, and LibreDigital, have implemented Digimarc Guardian Watermarking into their catalogue (ENPNewswire, 2014). Their hope, Chief Digital Officer, Chantal Restivo-Alessi states that ‘alongside the monitoring and takedown service’ their authors’ content will be safeguarded (ENPNewswire, 2014). With the inclusion of this practical safety net, HarperCollins’ catalogue will reduce its content piracy and hopefully trace the sources from which it is being copied.
With the ease of this service, Digimarc takes ‘just seconds’ and additionally ‘is invisible to the end customer’ (ENPNewswire, 2014). With the added ease to this process, optimistically other publishers will begin to implement this process into their digital strategy. As this service is ‘cloud-based’ it ensures publishers with an ‘easy to integrate API for most e-book formats’, this appealing to publishers making the watermark invisible to customers (Dixit, 2014).
Tyler Ruse, General Manager at LibreDigital stated that due to it being ‘cost-effective’ it can be ‘implemented quickly’ this allowing for a lack of interference for the ‘end-user reading experience’ (ENPNewswire, 2014). With this additional expansion onto publisher’s digital strategy, rights will be enforced and piracy rates will lower.
Watch their video to understand it further:
Word Count: 370
Bibliography:
Dixit, Pranav, (16 September, 2014) ‘HarperCollins Is Now Using Digital Watermarks To Stop Ebook Piracy’ http://gizmodo.com/harpercollins-is-now-using-digital-watermarks-to-stop-e-1635220938 (Accessed: 25 October, 2014)
MarketWatch, (1 October, 2014) ‘Digimarc to Demo, Discuss Anti-Piracy Solution for E-Book Distributors at Frankfurt Book Fair’ http://www.marketwatch.com/story/digimarc-to-demo-discuss-anti-piracy-solution-for-e-book-distributors-at-frankfurt-book-fair-2014-10-01 (Accessed: 25 October, 2014)
ENPNewswire, ‘Digimarc Guardian Watermarking for Publishing’ https://global.factiva.com/ha/default.aspx#./!?&_suid=1414407831642017253485973924398 (Accessed: 25 October, 2014)
Bibliography:
Dixit, Pranav, (16 September, 2014) ‘HarperCollins Is Now Using Digital Watermarks To Stop Ebook Piracy’ http://gizmodo.com/harpercollins-is-now-using-digital-watermarks-to-stop-e-1635220938 (Accessed: 25 October, 2014)
MarketWatch, (1 October, 2014) ‘Digimarc to Demo, Discuss Anti-Piracy Solution for E-Book Distributors at Frankfurt Book Fair’ http://www.marketwatch.com/story/digimarc-to-demo-discuss-anti-piracy-solution-for-e-book-distributors-at-frankfurt-book-fair-2014-10-01 (Accessed: 25 October, 2014)
ENPNewswire, ‘Digimarc Guardian Watermarking for Publishing’ https://global.factiva.com/ha/default.aspx#./!?&_suid=1414407831642017253485973924398 (Accessed: 25 October, 2014)